Paula Mendoza, President, Possible Missions Moderates The “Latina Entrepreneur Panel: Lessons Learned.”

The Houston LATINA Style Business Series

On Friday, July 21, 2006, Houston’s all-day event encouraged the audience to take their business to the next level, and what is the next level? This is why speakers from various parts of the country arrived to Houston, to provide support and ideas for Latina empowerment in the business world.

The great day began with opening remarks of Robert Bard, president and CEO of LATINA Style Magazine. We then proceeded with various informative sessions such as: Innovative Resources for Funding, moderated by Laura Jaramillo, vice president and manager of Wells Fargo, included panelists were Manuel Gonzalez, district director of the U.S. Small Business Administration, Shirley Brooks, senior loan officer of ACCION Texas, and Anna Sanchez, vice president of Business Banking at Wells Fargo.

Following the first session was Successful Marketing Strategies for You and Your Business. Moderator Carmen Garcia, director of Community affairs of the State Fair of Texas, welcomed panelists to discuss strategies and solutions for their business. Panelists included: M. Helen Cavazos, president of M H Cavazos and Associates, Shannon Langrand, principal at Arnold & Langrand Communications and Sylvia Cavazos, president of Cavazos Communications.

Other great sessions held were Basics of a Business Foundation, Innovations of Your Business, and Networking Know How. Panelists included: Wilka Toppins, president and CEO of Toppins Law Firm, Vanessa Solá, CPA, shareholder at Frierson Solá & Associates P.C., and Sandra Collette, Humble Club Manager, Sam’s Club, Myriam Gonzalez, data marketing manager at Cingular Wireless and Laura Morales, president of Business Coach, Energize Your Outlook.

After sponsor remarks were given by Leonard James III, U.S. Business Development manager at ExxonMobil Fuels Marketing, and by keynote speaker Chiqui Cartagena, managing director of Multicultural Comms; Meredith Integrated Marketing, the entrepreneur award recipient was announced. Judy Camarena, president of Taquerias Arandas was the recipient and happily received the prestigious award.

Last but not least, the final session was the Latina Entrepreneur Panel: Lessons Learned, moderator Paula Mendoza, president of Possible Missions & Chair of TAMACC welcomed Arcilia Carrasco-Acosta, president of CARCON Industries, Judy Camarena, president of Taquerias Arandas, M. Carolina Weitzman, president of NATEX Architects and Nelly Quijano, owner & operator at McDonald’s Franchise.

The Houston LATINA Style Business Series ended with smiles, handshakes, and networking opportunities. A special thanks to the 2006 Houston Business Series Chairs: Dr. Adela Gonzalez, vice president for Community Affairs & Institutional Diversity, Carmen Garcia, of the State Fair of Texas and Yolanda Londoño of JPMorgan Chase.

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